SOME IMPORTANT USE OF BLACKBERRY DEVICE

The advanced encryption capabilities of the BlackBerry Smartphone make it eligible for use by government agencies and state forces alike. President Barack Obama's use The President of the United States, Barack Obama, became known for his dependence on a BlackBerry device for communication during his 2008 presidential campaign. Despite the security issues, he insisted on using it even after inauguration, becoming the first President of the United States to use mobile email.

 USE BY GOVERNMENT FORCES

An example is the West Yorkshire Police, which has allowed the increase in the presence of police officers along the streets and a reduction in public spending, given that each officer could perform the work desk directly via the mobile device, as well as in several other areas and situations. 

The US Federal Government and Department of Defense are also prominent examples of BlackBerry device users, the latter agency even stating that the BlackBerry smartphone is "essential for national security" because of the large number of BlackBerry users in the government. The high encryption standard of BlackBerry smartphones and the PlayBook tablet allow them to be the only consumer handheld devices certified for use by US Government agencies. 

ORGANIZED CRIME USE

The Italian criminal group known as the 'Ndrangheta was reported on February 2009 to have communicated overseas with the Gulf Cartel, a Mexican drug cartel, through the use of the BlackBerry, since the texts are "normally difficult to intercept". RIM's view of users RIM CEO Thorsten Heins has said that BlackBerry users have "Very little time to consume and enjoy content" and so do not need  the third party apps that Android and Apple users enjoy.

USE BY BANGALORE TRAFFIC POLICE

Traffic Police in the Southern Indian city of Bangalore have begun using Blackberry devices to print e-receipt or e-challan for traffic offences. These are also used to store the details of booked cases in server. These devices are also used to retrieve the license information from server.

 

COMPETITION 

The primary competitors of the BlackBerry are smartphones running Android, the Apple iPhone and Windows Phone. BlackBerry has struggled to compete against Android and Apple and its market share has plunged in recent years, leading to speculation that it will be unable to survive as an independent business. However, it has managed to maintain significant positions in some markets.