The first BlackBerry device, the
850, was introduced in 1999 as a two-way pager in Munich, Germany. The reason
for the monumental growth of BlackBerry is explainable because in 1999 it was
little more than a mobile pager. It did integrate with existing enterprise
email, though most consumers didn’t really have a need for a mobile email
device. Cell phones in general weren’t even big in the consumer market at that
point, so the need for a wireless PDA was expectedly lacking. But it did
provide corporate data access, an organizer, calendar, paging, and wireless
Internet, so it was of great use to businesses who wanted a more mobile
workforce. After the launch 1999, in November 2004 RIM announced that there
were over 2 million subscribers worldwide, it rose to 5 million in 2005 after 9
months it rose to 14 million subscribers and as of October 2011, there were
seventy million subscribers worldwide to BlackBerry which has now risen
enormously to over a hundred million subscribers in 2012. BlackBerry devices
support a large variety of instant messaging features, with the most popular
being the unique BlackBerry Messenger
service. BlackBerry accounts for 7.2% of mobile device sales worldwide in
2012, making its manufacturer Research In Motion (RIM) the fourth most popular
device maker (25% of mobile device sales are smartphones) after the likes of
the top:
1. South
Korea Samsung 25.4%
2. Finland
Nokia 22.5%
3.
Canada
BlackBerry 10.2%
4. United
State Apple Inc 9.5%
5. United
State Motorola 6%
6. South
Korea LG 5.2%
The consumer BlackBerry Internet Service is
available in 91 countries worldwide on over 500 mobile service operators using
various mobile technologies.
No comments:
Post a Comment